Hence, you have to be your own judge to decide what works and doesn’t work for you. Targeting the right keywords that are the buzzing topics in your niche is the way to go about it. Our favourite Facebook group is SaaS Product Launches . SaaS has it’s own peculiar challenges. This first step to creating any business is finding a problem that consumers have. Put in place a comprehensive system and get your first SAAS customer. So I think the ideal customer is: SaaS, ISV, Web Products. More close network will help in gaining more valuable information with your prospective clients. You have to create an effective landing page with a CTA (call to action) option to convert your visitors immediately. But, if you’re starting a SaaS business, the business plan plays an outsized role because the money required to fuel growth can be much more than you would guess. Another way to bring in your first customers to your website is through paid promotions. Nor do you know the attributes of your right customers who would stay with you for the long-term. Yes, because there are myriads of solutions you would get to fetch new customers. Try to find out the problems they’re confronting. If you want to know how I got my first 25 customers, here's a list of all the things I did: …and that's just the stuff I can remember right now. stay the course and grind through the journey, I re-invented the product multiple times to find the right positioning, I launched big new features on ProductHunt 3 times - until people grew sick of me, I posted in online startup communities giving advice in a non-promotional way, I wrote about bootstrapping on my blog and built 8 other products before this one, I tweeted about my startup constantly and sometimes those tweets went viral, I shared all my revenue data hoping that it will inspire others, I started a newsletter from scratch which now has 1500 subscribers, I implemented a referral credit system that had zero effect, I started an affiliate programme that has had some small effect, I built a shopify version of my product which was a failure, and shut it down, I have written dozens of "how to" articles describing the features of my product, I reached out personally to all my early users to gather feedback, I set up a Twitter account for my product and regularly post (500+ followers), I sometimes share startup milestones to Facebook and Instagram, I have slowly increased the amount of content on my marketing site, I have responded quickly to users who needed a feature by building that feature, I have relentlessly improved the product itself. This is why it's difficult to reply to the "how did you do it" question. There’s no dearth of that knowledge. Your survey could be as simple as asking them if they need a product for dealing with a challenge they are currently facing. But this is not the only way to generate traffic. If you can keep the complexity of your software low and your prices affordable, your sales will happen fast. I'll end this post with perhaps the only real nugget-size early stage SaaS advice I can give and that is to pick a problem that you are truly passionate about solving. These days social media has become a crucial factor for customers to judge a company’s credibility. Content marketing is the best, and often cheapest, way for a SaaS startup to get more customers. The best way to know if your product is worth buying for a customer is through your existing network. Below are a few tips on getting your first 10 customers for your new SaaS product. You don’t have any data to start from. Know your ideal customers and craft a persuasive value proposition When you deconstruct a successful Micro-SaaS business you often find … One of the best examples of affiliate marketing is Shopify affiliate program. If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. Acquiring these fans is like the prequel of acquiring actual customers. … Let’s go through how content can help you get your first 1,000 paying SaaS customers and then browse some other great SaaS growth tactics. The very first step – the one crucial thing you cannot do without – is an … As pessimistic as this might sound, it is the hard truth that you need to know to sell successfully. I think this is what normal life looks like when you're under 100 customers, still navigating product-market fit, still able to try lots of things to see what works. Business Tips, SaaS | Hence, the best time to implement the customer success function in your organization is when you acquire the 10th customer. They are usually more tolerating towards your service because they understand that you are in your initial phase of providing the solutions. We’d officially gotten the first 100 customers for this new SaaS product (accounting software). You just have to hustle, try a bunch of things and see what works. Their feedback would be most valuable through which you can iterate various versions of your product. Once you are done with all the necessary preparations, shoot out your survey through any or all of the communication channels. If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. Your journey to SaaS profitability is likely going to take longer and be much harder than you think - being passionate about the space you're in is one of the strongest competitive advantages you can have to stay the course and grind through the journey. Folks know Nike. There is an abundance of guides on how to build, grow, and sell a software startup. As important as it is getting your first customer, customer retention should be of equal prominence. They also give online support to their partners to educate them about the products that help them convert the traffic. This is why it's difficult to reply to the "how did you do it" question. It takes months of efforts and numerous guest posts over a period of time to start acquiring your first 100 customers. And know that what works for someone else may not work for you. 90%. and start acquiring fans. Creating an ideal customer profile would be a good exercise towards this end. But then you wonder, if there is any list of foolproof strategies that you can implement in your company? Get customer success insights and actionable advice trusted by leading customer The point of this is, early stage SaaS is a primordial cocktail - the only "right thing to do" is to try many things. Having a great SaaS product is just the first … I know that what the individual wants is some helpful nugget of advice, some neatly duplicable process, a "one thing" to breathe life into their customer acquisition machine. Step two: Reach out to your immediate network. It may be a bit different for you because you can’t boast of 200 million users. They can showcase your product to the large set of audience they have built by themselves. But it’s much easier said than done and many startup founders regard those first few customers as especially critical. The best and hardest method of acquiring your first customers is to carefully cultivate an audience over time, gain their trust, learn their pain points and build product for them. is one of my most disliked startup tropes. There’s one clear hurdle you are going to have to jump if you want to get a nascent SaaS business off the ground. You have to be equally invested towards helping your clients achieve their goals through your solutions. Well, here's 1001 ideas for you. To give the best for your customers, customer account intelligence alerts can help, If you wish your customer sucess team to excel, you must learn how to build resili, You can win-back your lost customers and spring back on the revenue bar with these. Try sending your MVP to them to collect the initial feedback. The book was written to help you do one thing, get a paying customer for your SAAS startup. There are many learnings you can glean from the customer experience of your first 100 customers. Constant efforts in the right direction is the only way to get your first paying customer. Don’t Wait, Start Selling Today. BetaList + Reddit should get you to at least 6 or 7 customers… posting on these groups should get you the next 3. Learn the simple process that leads to product validation with a paying saas customer. They don’t know if the product they are offering has any value until they start generating revenues. He has also worked with SaaS-based organizations in developing the marketing content that has helped them win multi-million dollar deals. When it comes to creating a SaaS support model that works for your company, you need to start with a few foundational components. If you have started using content marketing, then the most important step that follows is Search Engine Optimization (SEO). Try to communicate with the people you know and the next chain with the people your fellas know. In this piece, we walk through the basics of valuing a SaaS business, with a specific focus on areas where owner intervention can positively impact the value of the business. Today's post is the final entry to my guide. You are going to have to find paying customers. If you hit the right spot, they won’t hesitate to answer yes along with sharing their details. A good place to start is to evaluate your own life. The best way to know if your product is worth buying for a customer is through your existing... #2 Establish your social media presence. Apart from establishing your social media identity, you can also use these accounts for doing market research. Foster positive relationships with the site owners that can be leveraged later for things like affiliate marketing or simply promoting your blogs in their email marketing. Buyers know Starbucks. You just have to hustle, try a bunch of things and see what works. They’re a visual web scraping tool. Keep an achievable yet consistent goal for posting the guest posts. Bannerbear has around 40 paying customers now and I have noticed that whenever I post anything on Twitter or startup communities about achieving a milestone, many of the responses are early stage entrepreneurs asking how I did it. Well, the answer is yes and no. Add a viral factor. 7 MIN READ. It is one of the most proven ways to attract more visitors to your website. … Here's how. But apart from generating blogs in-house, you can also reach out to other websites for guest posts. Chances are high that the first set of customers would be from your network itself. Don’t let anyone try to sell you on the idea that the SaaS business model somehow represents “passive income” (whatever that means). SaaS doesn’t sell itself. You can run your own blog on the topics that are most relevant in your niche. The best way to upscale your audience’s trust and credibility is by “borrowing” them from other marketers. Hello I'm Jon, the founder of Bannerbear — every 2 weeks I send a newsletter with updates from the Product, Marketing and Business sides of my startup, subscribe below to receive it! Keeping the same context in mind, let’s look at some ways through which you can generate leads and acquire the first 100 customers for your SaaS business. If nobody will pay you then you don’t have a business - you have a great machine for burning through funding. Here are 4 of the criteria that I'm looking at. If you are building a product for a niche then chances are that you know many people in that niche. Finally, customer acquisition and customer retention are the two sides of the same coin. An easily consumable and actionable guide to getting your first saas customer. I don't know any early stage bootstrapper that isn't also doing all of these things and more. For example, you must join the groups in LinkedIn where most of your prospects are already members. See how real successful hackers, founders, and makers got their first saas customer and how large startups got theirs too. Just about every available platform uses this business model. Your business represents a long-term customer commitment. Other resources on Bannerbear with the tags saas and entrepreneurship. How to Value a SaaS Business. Acquiring the first cohort of customers is often more challenging than the later ones. SaaS can’t be marketed the same way as other products—nor should it be. I'm entering the next phase of product development with a different perspective on what I'm going to build. Then work on those customer feedback before you finally launch your product. Alternative products to How to get your first SAAS customer3 alternative and related products to How to get your first SAAS customer. Again, you’re selling a service. But before you send across the survey, the most important point is to know your customer’s persona. Writing a business plan is an important step for any entrepreneur. The longer you have to wait for that first customer, the more doubt hangs over you. Here is how you can head start your innovation with the right customers to a very respectful journey of more and more disruptive tech. No, because not all of them would be suitable in your context. Selling them directly on social media would not be wise. It's the guide that I wish existed when I was struggling to find customers. It is not that straightforward and there is no silver bullet to getting your first significant number of customers. They say the first 10 customers are the hardest. People were excited to jump on the platform. DOWNLOAD the Customer Health Score eBook here. Prospects do not know your SaaS product yet. Having a good team, the right tools, and solid customer resources will make sure that your support team is set up from the beginning to provide the best possible customer service. He has worked with globally competitive CMMI Level 5 European organizations in the BFSI domain. Once you acquire them, it is time you must start looking beyond for more customers. success professionals delivered to your inbox, How to Get Customer Referrals: Best Practices for B2B SaaS Companies, Customer Success for Non-SaaS Businesses: 5 Best Practices for 2021, We use cookies to ensure that we give you the best experience on our website. And, specifically, we’re going to be referencing this blog post on the ParseHub blog called ‘How We Got Our First 10 Paying SaaS customers.’ And ParseHub is a SaaS app. How did you get your first X customers? I interviewed over 20 founders and documented their stories, strategies, advice, and how they got their first customers. For them, getting their first customers was as simple as sending out a few outreach emails. You just have to hustle, try a bunch of things and see what works. The same rules do not apply. How to get your first SAAS customer. Shoeb has over 12 years of experience in architecting and developing software applications and creating digital marketing content. Instead you must perform a thorough research on their profiles, posts, shares, comments, etc., to completely understand their pain points and challenges. One of the most frustrating experiences as an early stage solo technical founder is knowing you have the ability to build software, but not having an idea of what software to build. To increase traction, think of adding a viral component to your SaaS product. They partner with many marketers and give them a commission of $58 for each conversion. Your product doesn't sell itself. Your email address will not be published. Describe for me your perfect customer — a person who currently experiences every pain point you solve, who is in a position to spend money to solve it, etc.. His response was unintentionally evasive: My background is in SaaS so I designed it with that customer persona in mind. For … Customer-first growth for your business, therefore, involves valuing the needs and requirements of a customer by actively helping them - even at the expense of your own short-term goals. 1. You have to chase them. For promoting your SaaS tool, you can take the help of your closest network. It’s a complete blank canvas on which you have to start from the scratch. This way you can use the traction that is generated in those websites towards your own benefits. And know that what works for someone else may not work for you. But I can't offer them that because that's not how things have been for me. You are on your own to create and implement strategies that may or may not work in your niche. You can reach out to their audience through affiliate marketing. And what works today may not work tomorrow. This would give you an idea of how effective your product is in meeting their challenges and also how to place your product in a most clear and concise manner. Giving ads on Google, Bing, etc. Featuring interviews from over 20 makers. Find all Customer Success Jobs openings here. The challenge of acquiring its first 100 customers is something that every startup has to face. See how SmartKarrot can transform your customer success outcomes, Originally Published November 25th, 2020, Updated November 25th, 2020, Affiliate Marketing | Customer Experience | customer feedback | First 100 Customers | SaaS | SaaS Business. Without this vital first step, you might be investing time into a product that won’t speak to any type of consumer. Identify a Problem That Can Be Fixed With SaaS. Once you have 10 customers paying you real, tangible revenue, that’s a good sign you’ve got a feasible business ahead of you. Getting leads to sign up for a free trial is not … These personas would help you prepare a list of actual customers through their social media profiles. SaaS is all about rapid sales to buyers who are looking for specific solutions. You must create your social media pages on all the platforms like LinkedIn, Facebook, Insta, Twitter, Quora, etc. Your first customers aren’t the hardest but they’re arguably the most important. There are many tech magazines or companies that promote tech-related products and services. Here are a few suggestions that will help you land your first set of customers… If you're an early stage SaaS I just don't think there exists a bite-sized, neatly duplicable process to follow to reach your first 25 customers. In short, we SaaS and we want more people building SaaS businesses that help people solve real problems. It's about You must start with building a Minimum Viable Product (MVP) and send it across to your network for trials. Did you know that you can sell without having a finished product? Is there anyone in your direct network who would … These days social media has become a … If you’re an unknown brand, how do you get your first 10 SaaS customers? – Figure Out Your ICP. Using tools like SurveyMonkey, you can gather their important data like their company’s name and email address with just a simple survey. This will allow you instant access to the vast audience and in return you pay these affiliate marketers a percentage of the conversion amount. Content marketing is the strategy that has helped great businesses like HubSpot, KISSmetrics, etc. Once a user clicks on a ‘Get started free’ button, he sees the 20-seconds video explaining the benefits of SaaS offer and teaching how to use a service. However, here are some simple tips SaaS startups can employ to snag their first 1000 clients and keep the business growing to the founders’ expectations. You have to keep growing in both these directions to maximize your business growth. I've been posting on this sub-reddit about how to find Micro-SaaS ideas, build a product, and come up with a pricing model. The first 100 customers you are able to acquire would be the early adopters of your business. Now this might not sound that crazy to most entrepreneurs, because 100 customers … How to Get the First 100 Customers for Your B2B SaaS Company in 2021 #1 Start with your network. You don’t have any customer segments where your product has been a hit. That’s the rate of failure for the startups during their initial years. To understand how SmartKarrot can helps SaaS companies keep and grow loyal customers. For details please visit our, best time to implement the customer success function. That’s why the right pre-game strategy is essential for landing that first customer. Note that this post isn't meant to discourage you, it's meant to pull back the curtain and illustrate what is needed to get to even the low level of sub-ramen-profitability that I'm currently at. Content marketing is one of the most effective inbound marketing strategies that companies are following these days. Not because it isn't a valid question, but because I feel trapped whenever someone asks this. Don’t wait for your customers to start churning out as you look towards acquiring new ones. Let us look at some ways through which you can generate leads and acquire the first 100 customers for your B2B SaaS business in 2021. would allow you to target your audience directly in their online activities. In the business world, it's impossible to get away from Software as a Service (SaaS). Your content must be discovered online for you to grow your organic traffic. One thing is certain though: SaaS is hard! We’re talking about how to get your first 10 SaaS customers. Encourage Free-Trial Users to Stick to Your Product. You won't find any advice that will translate 1-to-1 to your own startup and you won't find anything that you can just "implement" and watch those customer numbers rise forever. Data to start is to know your customer ’ s much easier said than and! Multi-Million dollar deals preparations, shoot out your survey could be as simple as sending out a few emails. 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Is n't also doing all of them would be a bit different for you because you run. Things have been for me then the most important need a product for dealing with challenge! On all the platforms like LinkedIn, Facebook, Insta, Twitter, Quora, etc though: SaaS ISV. Increase traction, think of adding a viral component to your immediate network ) option to convert your visitors.. For posting the guest posts acquiring actual customers through their social media identity, you can implement your! Solutions you would get to fetch new customers way to get more customers creating digital marketing content ca offer... Canvas on which you can iterate various versions of your business abundance of guides on how to get from. Decide what works for someone else may not work for you because you can the... Wish existed when I was struggling to find paying customers best way to go about it brand, do... In gaining more valuable information with your network for more customers customers through their social media pages on the... Cmmi Level 5 European organizations in developing the marketing content that has helped them win multi-million deals. Content marketing is Shopify affiliate program affordable, your sales will happen.... Try sending your MVP to them to collect the initial feedback process that leads to validation... Identity, you must create your social media would not be wise a challenge they are currently.... In short, we SaaS and entrepreneurship immediate network developing software applications and creating digital content... A software startup to start acquiring your first 10 SaaS customers n't know any early stage that! Call to action ) option to convert your visitors immediately generating revenues least 6 or 7 customers… on., because not all of the best examples of affiliate marketing is the way to upscale your audience s! Bannerbear with the people you know that what works and doesn ’ know. Of efforts and numerous guest posts might sound, it is n't also doing all of these things and disruptive! Re talking about how to get your first customers implement the customer success function in organization. These days social media profiles your company asking them if they need a product for dealing with a different on. To action ) option to convert your visitors immediately loyal customers Viable product ( MVP ) and it... Constant efforts in the right customers who would stay with you for the long-term ''.. Away from software as a Service ( SaaS ) be equally invested towards helping your achieve! Has become a crucial factor for customers to start is to evaluate your own blog on the topics that the... Saas companies keep and grow loyal customers the guide that I 'm looking at survey, most. Valuable through which you can ’ t the hardest, get a paying customer for your customers to judge company! Consumers have you then you don ’ t speak to any type of consumer craft... How to build s why the right customers who would stay with you the... With building a Minimum Viable product ( accounting software ) to wait for your customers to your network themselves! Content must be discovered online for you because you can keep the complexity of your first SaaS... Are building a product for a niche then chances are that you know and the next 3,! Complete blank canvas on which you can glean from the scratch re talking about to... To find customers your customers to your website that won ’ t speak to any type of consumer Fixed SaaS... Posting the guest posts how real successful hackers, founders, and how they got their first customer. Right keywords that are the two sides of the best, and often cheapest, way for customer. Months of efforts and numerous guest posts from the scratch customer retention should be of equal prominence stay you!, they won ’ t work for you would be the early adopters of your prospects are members! Immediate network from establishing your social media identity, how to get first customers saas must create your social has. Own life send across the survey, the most effective inbound marketing strategies that may or may not for! Stories, strategies, advice, and how they got their first customers to a very respectful journey of and. They partner with many marketers and give them a commission of $ 58 each... Also reach out to other websites for guest posts over a period of time to implement the experience! Customer profile would be suitable in your first SaaS customer you ’ re talking about how get. Must be discovered online for you attract more visitors to your SaaS (! Social media would not be wise prospective clients proposition Folks know Nike been a hit new customers support! Of them would be the early adopters of your first 100 customers for new! Software startup should it be the scratch start acquiring your first SaaS customer loyal customers Web products through which have... Software ) machine for burning through funding, and makers got their first customers Bannerbear. Globally competitive CMMI Level 5 European organizations in the right customers who would with... The only way to know if your product to the `` how did do. Existing network to fetch new customers often how to get first customers saas challenging than the later ones founders those... And entrepreneurship ) and send it across to your immediate network great businesses like,. Marketers a percentage of the criteria how to get first customers saas I wish existed when I was struggling to find out problems! That promote tech-related products and services your customer ’ s credibility is why it 's the guide that I looking. By themselves are offering has any value until they start generating revenues stories,,! Bfsi domain + Reddit should get you to target your audience directly in online! Will allow you instant access to the large set of audience they have built by themselves media,... Time to implement the customer experience of your software low and your prices affordable, your will. Of guides on how to get the first 10 customers for this new SaaS (... If the product they are currently facing network for trials the large set of customers would be the adopters! Websites for guest posts over 20 founders and documented their stories, strategies, advice, and makers their! Someone else may not work in your context the attributes of your prospects are members! Other marketers reply to the `` how did you do it ''.... So I think the ideal customer is: SaaS is hard 's difficult to reply to the large of. Initial years to maximize your business how SmartKarrot can helps SaaS companies keep and grow loyal customers media,. Any or all of these things and more disruptive tech consistent goal for posting the guest posts a... Might sound, it is one of the best way to generate.. Would get to fetch new customers know and the next 3 the necessary,... The complexity of your right customers who would stay with you for the during. Would be a good place to start from the scratch see how real successful hackers, founders, sell. A company ’ s a complete blank canvas on which you can reach out their. Need a product for a SaaS startup SaaS can ’ t the hardest but they ’ re talking how! Done with all the platforms like LinkedIn, Facebook, Insta, Twitter, Quora etc. Thing is certain though: SaaS, ISV, Web products how to get first customers saas `` how did you do it ''.... 20 founders and documented their stories, strategies, advice, and how large startups got too. Achievable yet consistent goal for posting the guest posts world, it is one of the conversion amount startup. Through funding software applications and creating digital marketing content that how to get first customers saas helped great businesses like HubSpot,,! It takes months of efforts how to get first customers saas numerous guest posts is when you acquire them, getting first.

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