In 1927, James L. Kraft bought Velveeta and added it to his own fast-growing empire based on processed cheese. The rindless Swiss process developed by Kraft allowed Swiss to be made in blocks, and the production of processed cheese by Kraft and club cheese by Swiss Colony created a cheese market for cheese spreads and fully used trim caused by individual cheese wrapping. It is soft, smooth, creamy, white, slightly salty, slightly sweet, rich, and spreadable. Kraft's Easy Mac Cups, renamed Macaroni & Cheese … By 1931 there were Kraft-Phenix cheese plants in 31 states and more plants overseas. Because it could keep for weeks in the pantry, it grew popular. Kraft patented it in 1916,” Anne Field, Kraft’s senior director of brand building, says. The two companies together soon controlled much of the U.S. cheese market. By 1914, his company begins manufacturing cheese … 10 Things You Didn't Know About Kraft Macaroni & Cheese (Slideshow) James Lewis Kraft, the founder of Kraft Foods, didn’t invent macaroni and cheese, and didn’t even invent processed cheese, but he was the first to patent the process of emulsifying and powdering cheese in order to give it a much longer shelf life. Later, in 1928, Kraft merged with this company. He started in 1903 by selling cheese in Chicago from a horse-drawn wagon and knew, from a previous job as a grocer in Canada, that the cheese was a highly perishable and unpredictable food. In 1924 Kraft's name was changed to Kraft Cheese Company and the company offered its shares to the public. Kraft Macaroni & Cheese has been around since 1937, but the company didn't invent the dish — Smithsonian.com reports that the earliest known recipe dates back to 1769 — but Kraft did patent the processed cheese that would ultimately change the game for … It was first made in Europe in the Neufchatel-en-Bray village of Normandy, France—and so naturally it was called French Neufchatel. That year Kraft also opened its first overseas sales office, in London, which led to the establishment of Kraft Cheese Company Ltd. there in … Kraft has taken its Macaroni & Cheese Dinner brand in a number of directions over the years, some successful, some not. “American cheese has been part of American history for over 100 years, since J.L. Kraft Foods was originated by James L. Kraft. Kraft was the first in line at the South Water Street market to be sure that he got the best cheese for the day. Cream cheese is made from cow’s milk-whole or skim. Kraft has taken its Macaroni & Cheese Dinner brand in a number of directions over the years, some successful, some not. The advent of processed cheese has led over the years to innovations like Kraft Singles, Easy Cheese, powdered “sauce” for boxed mac and cheese, and Velveeta—a type of processed cheese … The next year, Kraft acquired a Canadian cheese company. History of Cream Cheese. Here is an annotated guide for how Kraft came to be: 1903: James L. Kraft begins selling cheese from a horse-drawn wagon in Chicago. Kraft initially clashed with the company over rights, but settled in 1917. Kraft's Easy Mac Cups, renamed Macaroni & Cheese … Together soon controlled much of the U.S. cheese market director of brand building, says name was changed Kraft. By 1914, his company begins manufacturing cheese … Kraft initially clashed with the company over rights, but in! First in line at the South Water Street market to be sure that he got the best cheese the. 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